École Ducasse
Bangkok

Every offer should strengthen the next one.

SEO is not a blog silo. It is the connective tissue between the classes people discover, the pages they compare, the events they plan, and the action they finally take.

One studio. Several high-value search markets.

The current offer already contains the raw material for a strong topical and commercial architecture. The opportunity is to make the relationships between those offers unmistakable to users and search systems.

Different intent deserves a different page.

From keyword placement to understanding.

The best SEO page is not the page with the most keywords. It is the page that removes the most uncertainty.

A balanced programme for a premium education brand.

Make the site easy to crawl, interpret, and improve.

The first phase creates a reliable baseline. We will confirm what is indexed, how pages are grouped, how languages are signalled, and where visitors lose the path to action.

Build a library that makes expertise visible.

École Ducasse has a natural editorial advantage: technique, craft, instructors, ingredients, programmes, and real learning outcomes. We turn that expertise into content with a job to do.

Initial content production volume should be finalised after the technical baseline and approval workflow are confirmed.

Own the place, not only the page.

For Bangkok searches, discovery is shaped by location, opening times, reviews, maps, photos, events, and the confidence that a real place can deliver the promised experience.

SEO is the foundation. Authority is the multiplier.

Search systems and AI answer systems need sources they can interpret and trust. A strong technical foundation helps them see the site. Useful content, references, reviews, and active channels help them understand why it matters.

AI visibility is an outcome to improve and monitor, not a guaranteed placement.

Progress should be visible before the final outcome arrives.

Rankings and traffic matter, but they are not the whole story. We will connect leading indicators to the commercial actions the Studio cares about.

Reporting cadence: monthly progress report plus live-feed access where the data connection supports it.

Start with clarity. Then compound it.

Four quarters. One connected growth loop.

Focused enough to execute. Broad enough to matter.

Exact content volume and implementation split will be confirmed after the first audit and approval workflow.

A single monthly programme covering strategy, technical SEO, content direction, local and entity visibility, conversion improvements, and transparent reporting.

Clear expectations make better work.

These are proposal terms for discussion and should be converted into the final agreement before work begins.

The Studio already has the ingredients.

What is missing is a search system that makes the full offer legible: the right page for the right question, the right proof at the right decision point, and a measurable path from discovery to booking or enquiry.

The objective is not simply to get found. It is to be understood quickly enough to be chosen.

Let’s build the search foundation.

Approve the direction, connect the measurement tools, and begin with the baseline. The first month turns the current site into a prioritised map of opportunities. The following months turn that map into compounding visibility and better conversion paths.

Source references used for this working proposal: home, classes, events, venues.